Wolf is a hydrocarbon company based in Nuevo León, Mexico. Within their industrial park, they treat, process, and distribute hydrocarbon products throughout the country. The whole team dedicates efforts to supplying the best quality energy while ensuring fair trade along their supply chain.

For this commissioned project, we went for a visual identity that represented movement. We (I) put ourselves to the task and started combining a wolf, which is the company’s name and part of the brief, with gasoline. We chose a predominant color palette and a strong isotype that could be easily reproduced and recognized at various sponsored events and in the aesthetics of a b2c brand if the brand expands and transitions from solely b2b to b2c market. The aim was to work around five main principles: Trust, Movement, Easiness, Teamwork, and a sense of excitement.

– On the move. –