Where the desert meets the sea. San Carlos, a small town in northwestern Mexico, known for its beautiful scenery, hot temperatures, and magnificent beach life, hosts the perfect spot for kiteboarders to enjoy flying during the windy season. The sport has built a community of local and foreign athletes, where you can really feel the fraternal (female kiteboarders included) support and bond among them. Even spending the day at the beach as a spectator of this sport creates significant memories that make you fall even more in love with this beach town.

The aim with this branding was to give this crew an identity they all can share and build community and commerce around. We worked with editing an existing typeface and illustrated an iconic, simple kite to use it throughout the branding and merchandise. Welcome to this fun, eclectic, friendly, and fraternal brand.

– You should see them fly! –